We are proud to have showcased floorball at this year’s inaugural Sweden-Singapore Tech Night, organised by the Swedish
Chamber of Commerce Singapore, Vinnova, Embassy of Sweden, Try Swedish! and SGInnovate, in conjunction with the first
ever State Visit to Singapore by His Majesty,Carl XVI Gustaf.

Expats, businessmen, CEOs, and many others participated in floorball activities.

The evening was dedicated to promoting floorball, networking, mingling with professionals from various industries, and enjoying
delicious Swedish cuisine!

GED Sports: Pioneering a Sporting Legacy in Southeast Asia

For over 25 years, our founders have championed the growth
of floorball in Singapore and Southeast Asia, cultivating a
vibrant community that continues to expand. Building on this
legacy, we established GED Sports in 2017, creating a sports
event and talent agency that serves clients across the region.
In partnership with the Singapore Tourism Board, we organize
the SG Floorball Open—the largest floorball tournament in Asia
—bringing together players, fans, and corporate partners from
around the world.

As a trusted partner for multinational companies, GED Sports
delivers impactful event marketing projects, including the
APGA Masters and Singapore Open in golf, alongside channel
marketing initiatives across Southeast Asia. We are committed
to a client-first, collaborative approach, where every project
draws from the expertise of our entire agency, empowering
clients to expand their brands and careers across sports, digital
platforms, marketing, and beyond.

With a robust Southeast Asian network and a strategic
partnership with Märs Agency in Sweden, GED Sports reaches
Northern Europe and beyond. Our unique ecosystem of
experts, relationships, and market insights enables clients to
achieve remarkable results across diverse markets.

Passionate and driven, GED Sports is dedicated to crafting
innovative partnerships, launching new brands, and creating
opportunities that reflect our clients’ ambitions. As a full-
service agency, we provide comprehensive guidance in sports
management, marketing, and endorsements, bringing our
clients’ visions to life.

A Shared Passion Recognized by Royalty

During the historic state visit to Singapore in November 2024, His
Majesty King Carl XVI Gustaf of Sweden highlighted the profound
cultural connection fostered by floorball. In his speech, he remarked:

"Who could have imagined that a sport born in the cold and distant
Scandinavia could receive such a warm welcome in the tropical Singapore?
I suppose that sometimes, the coldest sports thrive in the warmest places."

The King’s words reflect the success of our efforts to unite cultures
through a shared love for floorball and the spirit of collaboration
between Sweden and Southeast Asia.

At GED Sports, our name is a testament to the journey and principles that
guide our work:

Genuine: From the very beginning, we have been driven by a genuine
passion for sports and an authentic respect for the cultures of Southeast
Asia. This love has been the cornerstone of every initiative we have
undertaken.

Empowerment: Through grassroots programs, we empower
communities by making sports accessible to all, fostering inclusion, and
building bridges across ethnic, cultural, and gender divides.

Development: Our commitment to the development of sports
ecosystems has transformed floorball from a grassroots activity into a
people’s sport, with a structured league system and widespread
educational integration.

Our Achievements

1. Introduced floorball in Singapore in the 1990s as a part of the Healthy
   Lifestyle campaign.
2. Expanded the sport to become one of Singapore’s top three sports, with 50%
   male and 50% female participation across all ethnic groups.
3. Played a key role in making floorball a compulsory part of the secondary
   school curriculum, engaging over 200,000 students annually.
4. Elevated floorball to prominence in higher education institutions like ITEs,
   Polytechnics, and universities.
5. Contributed to the successful establishment of floorball as a medal sport in
   the Southeast Asian (SEA) Games, replicating the grassroots model in
   Malaysia, Indonesia, Thailand, and Myanmar.

Event Management

We understand how to build unforgettable experiences for our
commercial partners, offering them unique opportunities to connect with
audiences and become part of events that generate unmatched
engagement. We provide a unique opportunity for our Singaporean,
Southeast Asian, Swedish, and North European partners to network and
expand their reach in Singapore and Southeast Asia through our events,
Sweden Open and SG Floorball Open.

Unforgettable Activations for Commercial Partners

Comprehensive Event
Logistics and Operations

From planning to execution, we
manage every operational aspect of
your event with meticulous attention
to detail. Our logistics support ensures
smooth and sustainable event
delivery, with a strategy that
incorporates best practices from start
to finish.

Integrated Communication
and Marketing

Sponsorship and
Hospitality Excellence

Venue Setting and
Management

Event Growth and
Development

Our team provides comprehensive
marketing and communication
solutions, crafting and distributing
meaningful content across digital,
social, and traditional channels to
reach your ideal audience and
maximize event exposure.

We work alongside sponsors to
develop purpose-driven activations
that resonate with their target
audiences, placing them at the center
of the event experience. From curated
engagements to exclusive hospitality
offerings, our sponsorship programs
elevate brand presence and
connection.

Our skilled venue managers create
dynamic spaces optimized for partner,
media, and fan engagement. Every
venue layout is crafted to maximize
exposure and interaction, ensuring
that every attendee has a memorable
experience.

Leveraging our deep sports industry
insights and commercial expertise, we
continuously evolve and expand our
events, ensuring each one reaches its
fullest potential and continues to grow.

At GED Sports, we believe in the power
of sport to achieve extraordinary results
—for athletes, partners, and fans alike.
With our dedication and expertise, we
create and manage our own signature
events while helping leading global
brands and their events reach new
heights.

Marketing, Endorsements, Sponsorship, PR,
and Rights Management

GED Sports provides a team of experts in marketing, endorsements,
sponsorship, PR, and rights management..

Our goal is to elevate and maximize our athletes' successes beyond
the field, building on their unique personal brands. With strong
experience working with global brands, rights, PR, and activations,
we create the right conditions for you to grow and become a
valuable figure in the commercial arena as an athlete.

Through structured and strategic planning, we ensure you have the
tools to enhance your appeal in the marketplace. Our
comprehensive approach also includes education and preparation
for life after your elite career, equipping you with the knowledge
and strategy for a successful and smooth transition into a fulfilling
civilian life.

Football Player & Coach
Representation

GED Sports offers dedicated representation for football players and
coaches, empowering them to thrive in premier leagues across Asia and
Europe. Our full-service management covers all aspects of career
development, both on and off the field, ensuring that our clients achieve
their best at every stage of their journey.

Our aim is to help you reach your full potential during your playing years
and prepare you for a rewarding career beyond the pitch. Through a
structured, strategic approach, we collaborate to design a personalized,
long-term plan that aligns with your aspirations. With a team of experts by
your side, GED Sports provides the highest quality support across every
facet of your career, giving you the tools and guidance to succeed on the
field and in your future endeavors.

Floorball Player & Coach
Representation

At GED Sports, we are dedicated to supporting floorball players and
coaches in reaching their highest potential, both on the court and beyond.
With our deep roots in the sport and extensive network, we connect talent
with top opportunities across Asian and European leagues, providing
comprehensive management tailored to the unique demands of floorball.

Our approach focuses on long-term career development, structured
around your individual goals. We work closely with each client to craft a
personalized, strategic roadmap, guiding you through every phase of your
career—from active play to life after sports. Backed by a global full-service
team with specialized skills and experience, GED Sports ensures you have
the resources, connections, and support needed to excel both on and off
the court.

Reach out if you want
to create history
together!

filip@gedsports.se

stefan@gedsports.se

GED Sports Pte Ltd

60 Paya Lebar Road

#07-54 Paya Lebar Square

Singapore 409051

Where to find us